Sunday, April 09, 2017

Kicks, Unmasked

As the world at large knows quite well at this point, we're foremost a blog about dipshittery, William & Mary basketball, and Muppets. But somehow we've also become a blog about sneakers and sneaker culture. If I had the means, I'd be the Imelda Marcos of sneakers, and I'm a piker compared to Mark and zman. The modern sneaker has become as much a work of art as a functional item.

In the case of Freehand Profit, the sneaker as an art form is more literal. The DC-born, Corcoran School of Art and Design-educated, and L.A.-based artist/designer/illustrator deconstructs sneakers to create mesmerizing masks, like this one, built from Nike SB Dunk Lows:


Profit says that his often darkly-themed work can be viewed as a comment on consumer culture, saying, "I don’t want to condemn completely, some of what we consider “consumer culture” provides and improves goods & services. It also provides jobs for creatives. But when we are unaware of how deep it affects us or if we put too much value in the object, then that consumerism becomes a problem. The masks I make are also an attempt to balance the materialism. Both celebrating and destroying the sneaker, embracing the art that is already designed into the sneaker, but using the gas mask to remind us we are a world faced with war, civil unrest and environmental destruction."


If you're doing some early holiday planning, Profit's masks go for as much as $10,000, though you can grab one for as little as $2,500. He did a solo show at Rosewood, a sneaker shop in San Diego, so pay attention to your local kicks merchant's website - you never know.

I can't stop looking at the masks on his website. They're haunting, and they're flat beautiful. Guess I need to start saving some cash.


12 comments:

TR said...

The Gods of Fate are a benign breeze today. Went thru security at Newark airport w/ the family hectically (as always). In the frenzy, I left a roller suitcase there. I realized that fact 45 mins later (15 mins before boarding). We never carry on during family vacations, which is the feeble excuse I gave my wife.

Sooo, I did the frantic run back, right up in the mug of a TSA agent. A desperate plea leads to her asking the question over a walkie-talkie. Somebody says they have a bag, I sprint 50 yds to the next checkpoint where the bag is, and ask a second guy. He gets a key, ducks into a room and produces the bag. I was back w/ the family in less than 10 minutes. Fortuitous indeed.

zman said...

As a young man TR never would've forgotten his bag.

Dave said...

how raunchy do these 10,000 dollar sneaker sculptures smell?

Mark said...

I doubt they're made out of old shoes, Dave. New sneakers smell amazing.

zman said...

New sneakers, new cars, new tennis balls all smell great.

mayhugh said...

Justin Rose - walking to the next hole, giving a high five to every kid and no adults, just as it should be.

mayhugh said...

Sergio. Onions.

Whitney said...

Sergio. Bunions.

mayhugh said...

Wow. Sudden Death. Free Golf.

Mark said...

Everyone is going to be taking about Sergio tomorrow (rightfully so) but what Russ did in Denver tonight was fucking sick.

Mark said...

I was on the Harden for MVP train. Partially because I bet Harden for MVP before the season at 20-1 but also because he's so instrumental in everything Houston does offensively and I don't think his supporting cast is as good as most think. But I can't in my right mind make a case against Russ for MVP. He's awesome. He's tough as nails. And he carried his team as much anyone I've ever seen.

He's going to win it. He probably should.

zman said...

30.7/10.7/10.4 is a pretty zippy season average stat line.