It's lean times here at the content factory. Dog days of summer, general distraction disorder (it's a thing, don't look it up), writer's block (definitely a thing, you should look it up), all of it. I've got a couple of posts in progress that I think will finally push us over the top and put us in the mix for some of that sweet, sweet Athletic money, like Pablo Torre. But I gotta find time and inspiration, both of which are in short supply.
So here's a stopgap post that combines two of my interests: sports logos and Colorado.
The NWSL is expanding to Denver and Boston in 2026. The latter has been a bit of a shitshow in terms of branding. We're not here to talk about that. Instead, let's celebrate the branding work Denver Summit FC has done.
Let's start with the name. Solid, evocative of the region, despite the fact that Denver has no summits. They're looking to engage the entire Front Range. Fine.
The badge, though, that's a different story. A story, in fact, that the club tells well in this explainer. The club's done an excellent job connecting with its region and geography while tying itself to soccer tradition. The colors are unique in American footy, but familiar in Colorado. And above all, the badge just looks dope:
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