It's lean times here at the content factory. Dog days of summer, general distraction disorder (it's a thing, don't look it up), writer's block (definitely a thing, you should look it up), all of it. I've got a couple of posts in progress that I think will finally push us over the top and put us in the mix for some of that sweet, sweet Athletic money, like Pablo Torre. But I gotta find time and inspiration, both of which are in short supply.
So here's a stopgap post that combines two of my interests: sports logos and Colorado.
The NWSL is expanding to Denver and Boston in 2026. The latter has been a bit of a shitshow in terms of branding. We're not here to talk about that. Instead, let's celebrate the branding work Denver Summit FC has done.
Let's start with the name. Solid, evocative of the region, despite the fact that Denver has no summits. They're looking to engage the entire Front Range. Fine.
The badge, though, that's a different story. A story, in fact, that the club tells well in this explainer. The club's done an excellent job connecting with its region and geography while tying itself to soccer tradition. The colors are unique in American footy, but familiar in Colorado. And above all, the badge just looks dope:
Posts
That logo would look nice on a trucker hat.
ReplyDeletealas, no trucker hats available as yet
ReplyDeleteHardly know her
ReplyDeleteSecond minor league ballgame (Norfolk Tides) in a week. It's still a winner.
ReplyDeletejust approved the order for the huskies' new kits. that's a lot of responsibility, man.
ReplyDeleteCan we get a glimpse? How'd you arrive at new design? Group input? Contract out to design guru? Sounds like a post.
ReplyDeleteFinally getting around to listening "Mercury" by Automatic on the big speakers. I dig it.
ReplyDeletenike has a pretty cool kit design toolkit, so i built a bunch of options. shared several with our only returning captain and asked her to get feedback. only thing the kids really cared about was no white shorts - in virginia, away jerseys have to be white, but i dug into the rules, and figured out that they allow for non-white shorts. we've had white shorts for at least the past eight years. once i heard from the captain that the kids were cool with the final design, i pulled the trigger. i'll do a uni post at some point.
ReplyDeleteHappy Friday Gheorghies. I'm presently waiting for the fedex ground guy to deliver a package to work that should have arrived two days ago. I'm wondering how long to wait before giving up.
ReplyDeleteMy reward now when it arrives is that I get to do a bunch of shit myself since my key production guy will be at the beach. Woo!
Anyone else excited for Supreme Clientele 2?
ReplyDeletei spent time in 16% of our states and covered almost a quarter of our width and all you jerks can muster is two comments?
ReplyDeletetoday. i did that today.
ReplyDeletemy daughter was today years old when she first heard the phrase ‘built like a brick shithouse’. her father was talking about myles garrett.
ReplyDeletealso, i’m watching a preseason nfl game for the first time in a cow’s age because my kid wants to watch shedeur.
ReplyDeleteRob is nearing Manhattan on his road trip. (Kansas.)
ReplyDeletethe little apple!
ReplyDeletejust stopped for eats in topeka, now back at it with the kid at the wheel
ReplyDelete