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| I'm a sucker for a Lichtenstein homage. |
Naked and Famous Jeans are made in Canada from denim sourced in Japan. According to their website ("We love rare and unique fabric!"), they mix kevlar, cashmere, silk, wool, linen, and any number of other fabrics with their denim to create their collections. As they note, "So much culture and history is poured into the fabric so that it can be appreciated by the denim purist." We'll ignore for the moment the idea that such a thing as a 'denim purist' exists.
Because now, Naked and Famous
offers scratch and sniff denim. In both wintergreen and raspberry scents. While founder and chief designer Brandon Svarc says, "If you want to get rid of your body odor, you should definitely wear deodorant," those of us that go 10-12 wears between washes know the score.