Free enterprise is alive and well in New Brunswick, NJ today after a Federal jury ruled against the town and in favor of Lawrence Blatterfein. The court found that New Brunswick mayor (and avowed Boston Red Sox fan) James Cahill unfairly blocked Blatterfein's application for a liquor license at his newly opened sports bar.
Cahill, for his part, objected to the establishment's name, claiming it is 'vulgar', and that it 'didn't belong in New Brunswick'. For the record, New Brunswick proudly claims greasetrucks as culinary landmarks, and boasts Giovanelli's, which offers the Fat Bitch, among other sandwiches. What crime against nature did Mr. Blatterfein commit to offend the mayor's delicate sensibilities?
Welcome to Buck Foston's Road House, kids of all ages. Clever? Mildly, I suppose, though in that part of New Jersey, it's probably considered in the pantheon with Da Vinci's finest work. Offensive? I mean, a little, if you're the type to get offended by things like that. Demographically sound? Absolutely - in a college town deep in New York Yankee territory, Buck's is a gold mine. And as the story linked above notes, Mr. Blatterfein's now got $1.5m extra dollars with which to outfit his money-printing den.
I won't likely spend any time or money in Buck Foston's, given my rooting interests, but I find it hard to get very worked up about the name. It's not as if Mr. Blatterfein called it Puck Fedro or Yuck Faz. Those would be fighting words. (Also, because, as it turns out, the place was never opened. Mr. Blatterfein closed The Knight Club, another bar he owned in New Brunswick, and moved to Florida in a fit of pique.)
If the resident New Brunswick, NJ (ish), um, resident and/or the members of the bar on the G:TB payroll care to comment on this case, they know where to go.