Bite Me, Mike Tyson?

Here's a sentence I read online this week:

"Mike Tyson's cannabis company is releasing an ear-shaped edible called "Mike Bites" almost 25 years after he famously bit off a chunk of Evander Holyfield’s ear."

There may be other sentences more purpose-written to elicit a response from this blog*, but that one's got a lot going for it: the weird and enigmatic Tyson, one of the strangest sporting moments in our lifetimes, the fact that I was 28 when that happened (passage of time, man, damn), edibles (most definitely edibles).

*Bert and Ernie gave Nathan Knight the key to Sesame Street after the W&M hoops coach led the school to its first NCAA Tournament bid, for example.

Here's a surpassingly weird Fox Business hit that starts with a shoutout to the genuinely heroic Klitschko brothers and pivots to convicted rapist/oddly rehabilitated hipster darling and weed entrepreneur Tyson shilling edibles after a tour through Mike's willingness to fight one of the brothers for charity. Read the room, loon-ass Fox host.

Tyson has spoken frequently of how cannabis has helped him deal with anxiety and provided mental clarity. According the Mike, "Cannabis has changed me for good both mentally and physically, and I want to share that gift with others who are also seeking relief." His Tyson 2.0 brand seems to be a serious player in the weed market. And as marketing stunts go, using one of his worst moments to generate interest is a nice bit of jiu-jitsu. 

Mike Bites are available in Nevada and California at the moment. They'll be on the market in Massachusetts soon. And I'm hoping that I might have a free second or two in a few weeks when I'm flying in and out of Denver to swing into a local and ask for them by name. 

See you at OBFT.