Hook 'Em: A Longhornucopia

University of Texas football is having a moment, or more accurately, a series of moments that might be called a mixed bag. The Longhorns staged a comeback for the ages last Saturday night in Austin, coming from behind to beat top-ranked Ohio State, a win that propelled them to No. 1 in this week’s poll. In the immediate afterglow, Coach Steve Sarkisian all but blew off ESPN sideline reporter Holly Rowe, offering a few words and a Hook ‘Em Horns hand signal to viewers before jogging off to the locker room. 

It was a mite rude and pissy, but hardly a serious transgression, given that those brief exchanges are uniformly value-less. But because nothing rude and pissy occurs that cannot be made worse, various creators fired up the AI meme machine and produced fake interviews between Sark and Rowe that made the rounds on social media. One has him flashing a middle finger at the camera while smoking a cigar and Rowe munching an oversized cupcake, while another has Sark violently slapping Rowe to the ground and running off. 

Longhorns quarterback Arch Manning, he of the House of Manning football dynasty, was asked at a Monday presser if he had seen any of the AI video interviews. With others off-camera laughing around him, Manning beamed and said that he had seen a couple and offered, “I saw an AI edit of Sark’s interview. Y’all seen that one? That’s a good one — of him slapping Holly Rowe. It’s hilarious.” 

What the actual hell? A man backhanding a woman upside the head and knocking her to the ground – even artificially created – is “a good one” and “hilarious?” Really? Maybe you chalk it up to Manning being a 21-year-old meathead and locker room bro culture. Hey Arch, remember way back in August about Good Good Golf’s bobsled run into the dumpster after their TV commercial that featured a man pushing a woman to the ground for touching his new driver? All fun and games, right? 

In any case, blowback was swift and Manning on Tuesday apologized on Instagram for his remarks. “There is nothing funny about it,” he wrote. “It’s easy to say I didn’t mean it, but I know my words and actions were hurtful to a lot of people. I do not take that lightly and am deeply sorry for that.” He apologized to Rowe specifically: “I have a ton of respect for her and appreciate her showing me grace in this moment. I need to do better and will be more thoughtful going forward.” 

Exchange “thoughtful” for “guarded” and “cautious” and we might be on to something. 

In the runup to Saturday’s game, ESPN’s GameDay was in Austin. One highlight was a UT freshman nailing a field goal for $1.2 million, followed by hugs and handshakes from Longhorn celeb-alum and regular sideline presence Matthew McConaughey and a pledge to donate half the money to charity. A less successful segment featured Texas Senator Ted Cruz, who droned on for almost ten minutes about the Protect College Sports Act and its importance in restoring order to college athletics. 

Cruz is one of the bill’s co-authors, though its language and provisions have changed repeatedly, so “sponsor” is probably a more accurate description. Regardless of the final version, which might come up for a Senate vote in the coming weeks, the upshot is a measure that will reduce the leverage that college athletes have gained through various court rulings and NCAA fecklessness. 

The PCSA has both bipartisan support and significant opposition. Some of the pushback might be due to Cruz himself. He was relentlessly booed and heckled during his segment, and it’s not a stretch to wonder if some people will reflexively oppose the bill, figuring that anything he lends his name to is worth resisting. 

Former Minnesota Senator Al Franken wrote in his autobiography: “I like Ted Cruz more than most of my other colleagues like Ted Cruz. And I hate Ted Cruz.” The late Senator Lindsey Graham once said in a speech at the Washington Press Club that, “If you killed Ted Cruz on the floor of the Senate, and the trial was in the Senate, nobody would convict you.” 

Cruz’s general prickliness was more than matched by a gent named Bo French, a Republican running for a seat on the Texas Railroad Commission. He was so inspired by the Longhorns’ victory that he posted a photo of a section of celebrating students whose skin tones suggested their ancestors didn’t arrive on the Mayflower. 

“I heard UT graduation this year looked like this,” he wrote on Elon Musk’s shitscape site. “I didn’t believe it. The problem is now obviously far worse than anyone imagined.” In case dogs didn’t hear the whistle, he continued, “I weep for the families in Texas who can’t get into UT because they prioritize foreigners over Texans” and added, “Like body-cams exposed criminals, social media is exposing how many Americans have been displaced by foreigners.” 

Hard to know where to start with this. First, French offered no evidence that those kids in the pic weren’t native Texans. Second, UT Austin doesn’t prioritize foreigners over Texans; state law requires that 90 percent of first-year students must be state residents, and 75 percent of those must be automatically admitted; as recently as 2023, applicants in the top six percent of their high school class were also automatically admitted. Foreigners also happen to pay higher tuition than in-state students, which helps Texas state schools maintain lower than average in-state tuition rates. 

It’s unclear if French is a true xenophobic twatwaffle or has simply made the calculation that going full bigot is a winning strategy with his base. Contemptible either way. Some within his own party have called him out, notably outgoing Texas Senator John Cornyn, who posted on X/Twitter: “Are other Republican elected officials going to condemn the intolerance and racism, or look the other way while it becomes normalized.” 

Predictably, Cornyn caught some gas from far right corners, including a TV host who blasted him for “liberal moralizing” and for criticizing “a Patriot acknowledging that Texans didn’t ask for their state to become a playground for the third world.” I might argue that Third World residents looking for a playground can find plenty more welcoming locations than Texas. 

So, as the top-ranked Longhorns prepare for a visit from overmatched Texas-San Antonio and set themselves up for a potential playoff berth, laughing off memes about violence against women, flawed legislation stumped by unpopular figures and outright racism by candidates for statewide office in an ethnically diverse country are episodes that even a roomful of McConaugheys can’t pretty up.