William & Mary replaces logo to remove feathers
© December 7, 2007
The College of William and Mary has a new logo that sheds the two feathers that made the NCAA deem its previous athletic logo offensive because of its stereotypical reference to American Indians.
The logo revealed Thursday updates the college's familiar "W&M" monogram and uses the school's more traditional colors of green and gold instead of the more recent green and yellow. The logo, in four similar designs, will be used not just by the athletic department but on business cards, stationary and other items.
In 2004, the NCAA began reviewing American Indian-themed mascots, nicknames and logos used by more than 30 schools to see if they could be considered "hostile and abusive."
Last year, the NCAA ruled that William and Mary could keep its Tribe nickname but could not display its athletic logo with feathers at NCAA championship events or host NCAA tournament games where the logo would be shown.
After the school lost an appeal, it turned to a committee including faculty, staff, students and alumni to develop a new design.
"The passing months have given us no greater esteem for the NCAA's misguided decision to prohibit the feathers in our past logo," President Gene R. Nichol said in a statement. But he said he was pleased with the new design.
The committee found that in addition to the athletic logo, there were 12 different marks registered as symbols representing the college, said Sam Sadler, vice president for student affairs and committee chairman.
Its goal was to comply with the NCAA ruling and pick a design that could bring consistency to the symbols, Sadler said.
The committee reviewed roughly 600 designs but kept coming back to one already in use: a "W" and "M" separated by an ampersand.
The committee enlisted Phoenix Design Works, a New York company with experience in designing school logos, for help in updating that design. Committee member Connie Desaulniers, a 1975 W&M graduate and noted Williamsburg artist, drew the smaller ampersand that is incorporated in the new design.
Hiring Phoenix cost about $7,000, paid for by private funds, school spokesman Brian Whitson said. He said he did not have an estimate for what it will cost to incorporate the new design across campus."
Friday, December 07, 2007
The College of William & Mary Tribe has removed the two feathers from its athletic logos in accordance with the ruling from the think tank known as the NCAA. The snipping of the two feathers is uncannily symbolic of the emasculation of the college and its sports insignia. Myles Brand took us to get "tutored," as a Gary Larson dog once mocked, and what's left of the Tribe logo is as docile and sleepy as a fixed pup. Enjoy the results at right.