(For what it's worth, even if you don't consider yourself an English football fan, the Men in Blazers podcast is worth your time. It's rich in pop culture, history, and self-deprecation, and a celebration of sport and whimsy.)
Dave Fishwick is a 43 year-old school dropout who made his fortune selling minibuses to the commercial market. He parlayed his charisma and drive to a highly successful enterprise, giving him enough personal wealth to a major sponsor of Burnley Football Club, currently in the Premiership. The Club's Turf Moor home park features the Dave Fishwick stand as one of its seating sections. As Fishwick explains in the video below, as lending for small commercial enterprises began to dry up in the face of the global economic downturn several years ago, he faced a business challenge:
His solution, lend the money himself. And even better for our purposes was the name he first gave to the bank, and then to a television program that amplified his populist message.
Dave Fishwick's customers patronize the Bank of Dave.
I'm not the Team G:TB member with the marketing acumen. That's the Doofus Overlord's gift. (My gift, if you're asking, is coming up with excellent ideas and never executing them. And the ability to get into small spaces.) But if there was ever a circumstance tailor made for brand partnership, it's the potential for Sentence of Dave and Bank of Dave to build a relationship. Imagine the possibilities for a stateside audience as Sentence and Bank partner to deliver pithy content and competitive returns.
Someone make this happen.