Sunday, December 29, 2024

I've Been Doing It Wrong My Whole Life - A Gheorghemas Resolution

I hate what I do for a living but I'm stuck doing it because I don't know how to do anything else and, more importantly, I'm a total coward.  I cannot imagine not knowing when my next paycheck is coming, or not having health insurance, or being at all entrepreneurial.  I can't think of anything else to do but work these shitty mind-numbing jobs making PDFs, moving commas around, and explaining the same thing over and over to people who will never understand it.


Oliver Ackermann is the opposite.  He's the frontman for A Place to Bury Strangers and the founder of Death by Audio, a company that "handmakes effect pedals in an underground warehouse in Queens, NYC."  Click on this link and check out all the different pedals they make, watch the videos for each one and marvel at how cool the physical pedals are, their shapes and graphics and retrograde Radio Shack meets Buck Rogers aesthetic, and the crazy ways they manipulate sound.  Here's an example if you're too lazy to poke around their website.

So cool, right?  You know why Ackermann created this company?  Here's why, in his own words (and I added a few extra seconds before the origin story just so you can get a fuller gist of his essence).

He was squatting in a warehouse and wasn't making any money, which seems to be another way of saying he was homeless and unemployed, and he wanted to go backpacking in Europe with his girlfriend, so he started an audio equipment company focused entirely on guitar pedals for noise rock/shoegaze musicians and 20-plus years later it's an international business.  How the hell does this happen?  How did he even have a girlfriend to go backpacking with?


If you have the time you should watch the full Ackermann interview, the new A Place To Bury Strangers album can be converted into a synthesizer provided you have some foundational know-how and a soldering iron.  And he has some amazing combover game.


This guy inspired me to say fuck it, to make a Gheorghemas resolution to quit working for the man, to stop shaving my head and grow a powerful combover, and to launch a niche business so preposterous that it cannot fail.  2025 y'all!

5 comments:

rob said...

i look forward to the first volume of lawyering for dummies

rob said...

day nine scheduled for tomorrow, which will take us to a cool 200. day 10 may be a minute, as your correspondent is flying to florence this evening for a week in tuscany scouting compound locations.

rob said...

your tribe worked harder than necessary, but finally overcame navy, 82-76 this afternoon. finish the non-con schedule 6-7, which isn't terrible. the caa looks like crap, so maybe we can go .500!

rob said...

we lost jimmy carter. that was a hell of a good man.

Mark said...

I defy someone to find me a white Ray Ray ( thoughts while watching SNF).