Come Along Catch a Heffalump

If you've watched any television at all over the past several weeks, you've seen Apple's ad for the iPhone XR. It features a bouncy song and a flood of people doing parkour while wearing colorful jumpsuits. Here's an extended version:



I could swear that the first line of the song is 'Come along catch a heffalump'. Heffalumps, if you don't know, are imaginary elephanty creatures from Winnie the Pooh, objects of fear and anxiety for the denizens of the Hundred Acre Wood. Y'all know how I feel about Pooh.

So I went looking for the song. It's from the debut album by a British artist named Cosmo Sheldrake, a multi-instrumental musical talent. Here he is playing it live in studio:



I'll be damned. The first line really does feature a heffalump drop. Sheldrake also works in a couple of Jabberwocky references in the second stanza. Have a little fun today, Gheorghies.