The Times will still have a sports *section* but will fill it with material from The Athletic, the subscription site that it purchased last year for a hefty $550 million. The Times’ move, in the vernacular, will eliminate a redundancy. It’s an unfortunate coincidence that the redundancy is comprised of actual human beings, but it follows the current newspaper ownership prescription for fiscal health: a cyanide drip for the help, along with targeted organ harvests and amputations.
The Times’ sports department has always felt a little like a Jell-O shot station at a black-tie affair. This is less a criticism of the sports staff and more a reflection of how the Times views itself. National paper doing Important Work. The Gray Lady. All the News That’s Fit to Print. Almost as if covering games and athletes was obligatory or a concession to the way papers were always constructed.
The Times’ sports department has employed plenty of heavy hitters and marvelous writers through the years – Dave Anderson, Red Smith, Arthur Daley and more recently, Pulitzer winner John Branch, to name a few – and did terrific work related to concussions and performance-enhancing drugs. But few people read the Times for its sports coverage, and in what was undoubtedly a consideration by the bean counters, few will cancel their subscriptions because management wants to turf the existing sports department.
Bosses said that there will be no layoffs, which is accurate but hardly true. Present staff, they said, will be relocated to other departments such as business and breaking news. Understand that few journalists get into sports writing because they aspire to write obituaries or cover train derailments. If they refuse their new assignments and leave, well, they weren’t laid off. In six months, when Corporate concludes that the bottom line will be less costly with fewer reporters and editors, people will be given the opportunity for buyouts or streamlined or some other euphemism for: you’re no longer wanted. But every bit of future downsizing will have no connection to that unfortunate business with the sports department, nosireee.
Passive aggressive that’s more “aggressive” than “passive.”
There’s an organized labor component to this situation. The Times is a union shop, The Athletic is not. The Guild is understandably torqued off and plans to challenge. In a statement, the Guild said that the company “is attempting to outsource union jobs on our sports desk to a non-union Times subsidiary under the preposterous argument that The Times can ‘subcontract’ its sports coverage to itself.” To which we say: good luck with that fight.
The Times’ announcement was half of a bi-coastal thump to sports coverage this week. The Los Angeles Times announced that it would no longer run box scores, standings or game stories in its print edition. It will still carry them online, but the sale of its printing press and increasingly early deadlines meant that it was unable to get evening results into the next morning’s paper.
In a letter to readers, LAT sports editor Iliana Romero wrote that the Times’ sports section introduces “a new era” that will “take on the look and feel of a daily sports magazine.” … “We are making this change to adapt to how readers follow news and sporting events each day while managing rising production costs. You no longer will see box scores, standings and traditional game stories, but those will be replaced by more innovative reporting, in-depth profiles, unique examinations of the way teams operate, investigations, our distinct columnists’ voices, elite photography and more.”
Romero is correct that people follow sports differently and that change is afoot. Many daily papers now have dinner-time deadlines due to consolidation and printing press and distribution issues. What she didn’t say is that all this innovation and investigation and new era hooha is in addition to the day-to-day grind. A depleted staff whose needle is already red-lined now has even more to tackle. You still have to get the box scores and gamers and standings and trades and contract negotiations and injury reports to the website. Otherwise, folks get out of the habit of clicking in, which is hardly ideal for reader engagement. You cannot pivot away from daily stuff to emphasize big-picture, investigative work, because daily work is precisely what provides the foundation and entre’ for whatever in-depth and innovative things you dream up for the already overworked staff.
The guess is that Romero is well aware of all this, but enjoys her paycheck and plays along so that the Reaper focuses elsewhere. Like the Big Apple.
New York Times brass touted the decision to use The Athletic as an opportunity to expose readers to a broader array of sports coverage, while Athletic bosses talked up the idea of reaching new readers. In theory, a national and at times international lineup of sports coverage dovetails with the Times’ overall journalistic reach. But the Times already does that to some degree, sending folks hither and yon in addition to covering the Yankees and Knicks and Jets. And again, no one picks up the Times solely for sports, and they won’t do so because suddenly they might find an interesting piece about TCU’s football coach or Ronald Acuña Jr., or even local practitioners Jalen Brunson or Gerrit Cole.
Nope, this is an employee dump dressed as an upgrade and an example of the First Rule of Plumbing and Business: shit flows downhill.
19 comments:
Dave, let me start by acknowledging that this is depressing and feels like a bit more of my youth dying.
That said, it’s easy to kill the corporate overlords of these big city papers, but isn’t it just a reflection of what the consumer is willing to pay for? When was the last time any of us used a newspaper print edition or website to look up box scores, results, and/or stats? Hell, when was the last time you went to a website for results? The ESPN or league app is generally my go to.
I can’t speak for the LA market, but generally in NY folks never went to the times for sports coverage. The city’s tabloids like the Post and the Daily News have always been better at covering sports, a topic that The Old Gray Lady seemed to think was beneath her. We are NY Times subscribers for both digital and Sunday print, but I can’t tell you the last time I read or clicked on a non-exposé sports article there. For daily discussion of the Mets latest clownshow, I turn to the Post which is a rag, but a rag with much better sports beat writers.
The rot at local and national newspapers is real and shitty, but I’m not sure the demise of sports departments at large national papers fits neatly into that narrative. This feels more like an acknowledgment that other types of outlets do this better than they do and that the more investigative and opinion based model for sports used by the WaPo and the WSJ is more viable for the way that users consume content from national newspapers and their digital extensions.
As for the Times plan to use this change to cut union jobs, the NYT can eat shit.
If it's Friday, it must be time for another media themed bummer from OBXDave!
that’s elder abuse, rootsy
RIP Reeves Callaway.
Don't get me started on unions.
pretty sure you already got started on unions around here
Tim, you're correct that there's a reader/consumer element to the demise of many papers, and no, the current NYT situation doesn't fit neatly into that narrative. That's more a business decision and end run around present staff.
The Times paid $550 mil for The Athletic for its subscription list, not because it gives a blue fig about expanded sports coverage. But since that list hasn't paid immediate dividends, and The Athletic is laying people off and losing money ($8 mil, according to NYT last quarterly filing), the Suits need to staunch the bleeding and cover for their own what-the-hell-were-they-thinking business decision. Turfing the two or three accounting geniuses who signed off on the deal doesn't get the job done, so adios to a Sports Department that the rest of the building only tolerated in the first place.
The real shame, as you point out, is the denuding of small and medium-sized papers for reasons best left to a separate post or boozy discussion.
Scott, nothing but sunshine and rainbows from me. And now it's off to guzzle cement with an arsenic chaser.
Feels like the Times would have been better off hiring Jason Gay and Sally Jenkins for a million bucks a year and cut the rest of the sports staff. They could have alternated daily columns and the Times would have achieved the same result for a lot less dough.
Tim, that's why you'd never fly in newspaper management. That sort of imagination can't be tolerated.
The Connells tonight at the Norva. Half the times I’ve seen them over the last decade-plus they’ve been more hammered than good, but it’s always a fun stroll down memory lane.
I did not abuse our man at the beach for his age, only his gloomy realism.
I think it's a shame when an act gets too hammered to do a good show. Alcohol is not a performance enhancer for music making.
Depends on the kind of music you're making, for example, music to make love to your old lady by.
If we can't make fun of the aged and infirm, what are we even here for?
hi gheorghies
Z, any discussion of women’s Wimbledon? Unseeded champ makes for some fun.
jabeur choked the everlovin' shit out of that match. total mental collapse.
new augury just dropped. come for the history of the troubles, stay for dave’s irish accent.
Can’t wait!
I’m an Athletic subscriber. I love what I get from it. I’m also bummed at the death of the NYT sports section. But Marls is right, it’s been a long time since any true sports fan went there for the day events.
I grew up racing to the breakfast table for the local or USA Today sports section with my Dad. First one there got the pick. That world doesn’t exist anymore. It’s sad and I miss it but it is what it is and sports sections will die because of it.
That said, we have more access to watching sports than we ever have. Progress is not linear.
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