Friday, June 09, 2006

How to Win Friends and Influence People

2 comments:

T.J. said...

Now this is what I'm talking about...last search to lead someone to GTB:

"is troy glaus married to a black woman"

Always happy to help...

T.J. said...

Stop the insanity...

Poker's a hit, so ESPN2 tries hand at dominoes

Finally, everything is falling into place for dominoes on TV.

Spawned by the success of poker on TV, dominoes will make what's billed as its English-language TV debut in a seven-part ESPN2 series starting Monday. Its goal: find out if this is another game you might play in your basement and also want to watch on TV.

The Spanish-language ESPN Deportes, in 1.8 million households, has already aired the International Domino Federation's 2005 world championship, which was held last November and will be the event shown in an English-language version in the 90 million households getting ESPN2. Deportes doesn't have a big enough reach to get TV ratings, but ESPN International vice president Chris Caleinari says the domino shows were "consistently among the top-rated shows" on ESPN's Latin American outlets.

And while various Hispanic ethnic groups in the USA have differing tastes in spectator sports, says Deportes general manager Lino Garcia, "dominoes cuts across all (Hispanic) ethnicities."

Inspired by elaborate TV poker, ESPN will surround four-person domino games with 11 cameras — including four embedded in custom-made tables. Says Garcia: "We're definitely into this in a big way."

And ESPN has another poker spawn up its sleeve: This summer, it's planning to launch TV darts.

Wonder how Twister would look on TV.