It should be noted up front that I am not an attorney. But I've read some things, so I feel qualified to opine. Also relevant to this post: like noted jurist Brett Kavanaugh, I like beer. I'm probably over-qualified to offer my take on the suds. Today, a story that combines First Amendment issues with serving beer for your consideration.
Minocqua Brewing is a Wisconsin-based brewing company with brewpubs in Minocqua (a lake community in the northern part of the state) and Madison. It's been owned by Kirk Bangstad since 2016. Some companies choose to highlight their conservative credentials (See, for example, Black Rifle Coffee). Minocqua is very adamantly in the opposite camp - they wear their progressive principles (literally) on their sleeves.
In 1980, the Supreme Court found in Central Hudson Gas & Electric Corp. v. Public Service Commission of New York that commercial speech is protected under the First Amendment, assuming it passes four tests:
- The commercial speech isn’t misleading and doesn’t pertain to illegal activity.
- The government restriction serves a substantial state interest.
- The government restriction directly advances that substantial state interest.
- The government restriction isn’t more extensive than necessary to advance that state interest.

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